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Case study marks and spencer - business/marketing bibliographies strategic management save time and improve your marks with cite this for me. Significant issues surrounding and change processes implemented by marks and spencer, application of strategic management techniques. This complacency reflected a disconnect between marks and spencer and its consumers, putting the company at a disadvantage among its competitors and forced marks and spencer to redefine its brand and to its marketing strategies so that it made itself relevant among consumers once again.
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